On March 16, 2018, David Begnaud, a correspondent for CBS News, posted a video in his Facebook and Twitter accounts, announcing his return to Puerto Rico and asking his followers to provide suggestions of places he and his team should visit to get a sense of how Puerto Rico is doing six months after Hurricane Maria devastated the island.
Before we consider his followers’ suggestions, let’s look at Begnaud’s reporting record and why he has been such an influential figure in the Puerto Rican community. If you are already familiar with Begnaud’s work jump to the next section.
Begnaud & Puerto Rico after Hurricane Maria
As I noted in an earlier post, for most Puerto Ricans living either in the U.S. mainland or in the island, Begnaud has become a household name. What has made Begnaud’s style of journalism different from his colleagues? On top of his news stories for CBS News, Begnaud has used to great effect his Twitter and Facebook accounts. Many of his tweets or Facebook posts included video interviews of federal and Puerto Rican officials shot with his iPhone and photos of the island’s devastation, which helped his followers appreciate the serious humanitarian crisis that unfolded in Puerto Rico following Hurricane Maria. And even when he was in other parts of the United States covering other news events, Begnaud kept providing coverage of Puerto Rico’s post-Maria recovery sharing his insights or retweeting other news stories.
Begnaud’s coverage of Puerto Rico recently earned him a George Polk Award for Public Service. Furthermore, his reporting helped him grow his audience in Facebook and Twitter. For example, in early September 2017 Begnaud had around 10,000 followers in Twitter, increasing to around 75,000 by November. Today, he has around 85,300 followers in this platform. In Facebook, he currently has over 350,000 followers, growing from around 10,000 followers shortly before Maria made landfall in Puerto Rico.
Crowdsourcing a News Story: Beganaud’s Facebook Followers & Their Suggestions
As of 18 March 2018, over 200,000 have viewed his video in Facebook. His post has received over 11,000 likes, more than 5,000 shares and over 2,600 comments. I started to read the comments and it became clear that there were two groups of people reacting to Begnaud’s video. The first group lived in Puerto Rico and the second where people living outside the island, but with deep knowledge of its geography and the events that have affected the recovery process. Begnaud followers encouraged him to visit different towns across the island. Which towns or municipalities received the most attention?
Using Pablo Barbera’s rFacebook package for R, I downloaded 2,658 comments. Utilizing David Robinson’s and Julia Silge’s Tidytext package, I tokenized the comments and removed ‘stopwords’ to see which towns or municipalities received the most mentions. Sixty-two of the island’s 78 municipalities received at least five mentions. San Juan and the metropolitan area were mentioned over 100 times, but I decided to exclude the capital city from the bar graph below as most of Begnaud’s followers encouraged him to pay less attention to the metro area and concentrate his reporting to smaller towns and cities.
The bar graph below details the 15 municipalities that received the most mentions. Yabucoa with 407 mentions tops the list. It is followed by Humacao with 250 mentions and Utuado with 170.
The fact that Yabucoa and Humacao head this list is not surprising. Hurricane Maria made landfall in Yabucoa and the town has not recovered since then. Humacao a small city of 50,000 residents, a few miles north from Yabucoa is also still struggling to return to normal. The other towns are mostly in the island’s mountainous interior, where the Puerto Rico Electric Power Authority (PREPA) and the U.S. Army Corps of Engineers (USACE) have had difficulty repairing the electric grid.
Begnaud’s decision to ask his followers where to visit and what issues merited his attention was a very good idea. His followers overwhelmingly believe that he should spend some time in the island’s interior and coastal towns in the southeast. Begnaud’s method raises an important question about crowdsourcing and whether journalists and other researchers should adopt this strategy. But this is an issue I will tackle in a future post.